33_Zero’s Substack

Companies Beat Climate Goals in Secret, China Plays AI Differently, and Shops Wage Price War on Customers

Shift Notes 04: Companies are exceeding climate goals (but won't tell you), China open-sources AI while US builds moats, and surge pricing hits high…

Aug 15 • 

33_Zero

June 2025

AI is coming for your job (but can't pay its own bills) + the invisible war on truth

How AI's broken economics will reshape everything & Russia is grooming your chatbot

Jun 24 • 

33_Zero

April 2025

Capitalism can’t solve the energy crisis but it can help, AI as an ally not adversary, and the brand void in America's fading soft power

Shift Notes 02 - April

Apr 28 • 

33_Zero

February 2025

Is AI value shifting from Big Tech to consumers? 1 of 3 forces reshaping brand strategy in 2025

Shift Notes 01. A new format from 33_Zero

Feb 26 • 

33_Zero

January 2025

Facts Are Optional: Brand Navigation in Trump's America

Meta signals how corporate America will realign under Trump. Brands need a new navigation system.

Jan 15 • 

33_Zero

November 2024

Trump, Truth & Net Zero

Time to Rethink 'Green' Marketing

Nov 7, 2024 • 

33_Zero

September 2024

AI Special: If it’s free, the planet may be the price

If AI is going to transform climate technologies and accelerate decarbonisation it'll first have to prove profitability in consumer applications

Sep 25, 2024 • 

33_Zero

August 2024

Is resale ‘cooked’? Or just heating up?

Croissant, fast fashion, and a future business model for sustainable style

Aug 20, 2024 • 

33_Zero

June 2024

The Price Is Right? Algorithmic Pricing, Cultivated Meat Setbacks, and the EU-China EV Tariff Tango

Pricing is getting really sneaky, cultivated meat is still too expensive and Europe's not sure if it likes cheap Chinese EVs or not

Jun 17, 2024 • 

33_Zero

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May 2024

Have marketers deprioritised climate?

It's all about 'culture'. Are the forces acting from above - inflation, Chinese competition, culture wars - taking climate issues out of the discourse?

May 13, 2024 • 

33_Zero

April 2024

Why fashion needs cutting edge value propositions to beat net zero. Solar takes on AI, and robotaxi - the new Model T

McKinsey has a six-point plan for fashion to avoid flunking its net zero grades, we look at the creative challenge of designing new value. Solar vs. AI…

Apr 16, 2024 • 

33_Zero

March 2024

As the world goes to the polls in 2024, bold brands have a unique opportunity

Overwhelmingly, people trust business more than government. As elections bring climate back up the agenda, this may be the year the best brands move way…

Mar 5, 2024 • 

33_Zero