Archive - 33_Zero’s Substack

Capitalism can’t solve the energy crisis but it can help, AI as an ally not adversary, and the brand void in America's fading soft power

Shift Notes 02 - April

Apr 28 •

February 2025

Is AI value shifting from Big Tech to consumers? 1 of 3 forces reshaping brand strategy in 2025

Shift Notes 01. A new format from 33_Zero

Feb 26 •

January 2025

Facts Are Optional: Brand Navigation in Trump's America

Meta signals how corporate America will realign under Trump. Brands need a new navigation system.

Jan 15 •

November 2024

Trump, Truth & Net Zero

Time to Rethink 'Green' Marketing

Nov 7, 2024 •

September 2024

AI Special: If it’s free, the planet may be the price

If AI is going to transform climate technologies and accelerate decarbonisation it'll first have to prove profitability in consumer applications

Sep 25, 2024 •

August 2024

Is resale ‘cooked’? Or just heating up?

Croissant, fast fashion, and a future business model for sustainable style

Aug 20, 2024 •

June 2024

The Price Is Right? Algorithmic Pricing, Cultivated Meat Setbacks, and the EU-China EV Tariff Tango

Pricing is getting really sneaky, cultivated meat is still too expensive and Europe's not sure if it likes cheap Chinese EVs or not

Jun 17, 2024 •

May 2024

Have marketers deprioritised climate?

It's all about 'culture'. Are the forces acting from above - inflation, Chinese competition, culture wars - taking climate issues out of the discourse?

May 13, 2024 •

April 2024

Why fashion needs cutting edge value propositions to beat net zero. Solar takes on AI, and robotaxi - the new Model T

McKinsey has a six-point plan for fashion to avoid flunking its net zero grades, we look at the creative challenge of designing new value. Solar vs. AI…

Apr 16, 2024 •

March 2024

As the world goes to the polls in 2024, bold brands have a unique opportunity

Overwhelmingly, people trust business more than government. As elections bring climate back up the agenda, this may be the year the best brands move way…

Mar 5, 2024 •

February 2024

Marketing: the elephant in the room on sustainability?

Without cross-functional support in the business, is sustainability comms at risk of paralysis within the marketing department? We want to hear your…

Feb 6, 2024 •

January 2024

Quit your job for climate & building brands in a propaganda war

Quit worrying about AI, what if the real 'career limiting' move is failing to keep step with Net Zero culture? Clean brands are going to need a lot of…

Jan 8, 2024 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts